
Tech Stack
Before / After
Before
Static campaign kit, no automation proofEvery channel (marketplace, email, social, ads, video) rebuilt by hand from the same source assets.
No proof any of it is scriptable — just finished images.
Layout bugs (missing headline layer, invisible logo on dark background, placeholder art shipped as final) went unnoticed because nothing was re-run or re-checked.
Premiere and Final Cut had no automation story at all going in — untested claims.
After
Scripted, re-runnable, bug-fixedPhotoshop + Illustrator (Tier A)Zero-click `do javascript` automation. 5 real layered PSDs, real vector hang-tag design, all exports regenerated from corrected specs after real bugs were found (missing headline layer, logo invisible on dark background, placeholder art used as final product art).
After Effects (Tier B)One-time Startup-folder bootstrap, then fully scripted composition build + headless `aerender`. Real 15s vertical video, rendered on two separate machines.
Premiere Pro (Tier B, UXP)13 of 14 real UXP capabilities proven live in one session: cuts, transitions, keyframed effects, markers, AI transcription, AE↔Premiere linking, and direct export straight out of Premiere — not just import/export theater.
Final Cut handoffReal modern FCPXML interchange, confirmed importable — legacy Premiere→FCP XML confirmed rejected by modern Final Cut, documented honestly rather than silently worked around.
Honest boundariesLightroom CC confirmed Tier C (zero scripting surface, tested not assumed) — stated plainly instead of forcing a fake automation story.